Your reputation is EVERYTHING! Having a 5 Star rating on Google, Yelp and Other Rating Sites will increase your sales and strengthen your Brand.
This new system will also give you better insight into the customers actual experience with your company. The reality is that more and more people are reading reviews online. In fact 70% of people look at an online review the same as a personal reference!! Building your Google reviews is simple.
The Importance of Google Reviews
Getting reviews from your customers has always been a beneficial exercise for business, but today its importance is even greater.
There are three main benefits of getting customer reviews;
- First - to acquire testimonials you can use in marketing your business;
- Second - to better understand what you are doing right and wrong as a business; and
- Third - to improve the visibility of your business on Google. In regards to the latter, the importance of accumulating genuine and honest reviews of your services online is ever increasing.
Although you may have all the other elements of your local search strategy covered, the power of review data should not be underestimated.
First, the power of the customer testimonial cannot be underestimated in its influence on other potential customers. You can tell me you are friendly, and I may believe you. However, if an unbiased third party tells me you are kind, I’d be much more inclined to believe it. One recent study suggests that customer reviews are the most powerful purchase influence. Another study found that 88% of consumers consult reviews before making a purchase. Yet, another study indicated that 63% of consumers are more likely to purchase from a site that has customer reviews.
One hesitation businesses have in soliciting online reviews is the fear of receiving a bad review. However, receiving the odd bad report is not necessarily a bad thing. Actively replying to bad reviews and looking to resolve a situation illustrates to your new potential customers that you care about your clients. A study found that bad reviews can increase conversion by 67%.
So, why are testimonials so relevant in an SEO strategy? In Google’s pursuit to deliver the most relevant and beneficial results for local searches, they not only want to know what your business does but how your business is perceived. They do this, in large part, by seeing how many reviews you have and what your average customer rating is. Want proof? The tour illustrating the features of the new
Google Maps states outright that the “highest-rated” businesses near you will be returned when you search with local intent. Google also recently updated its map search layout to show ratings and reviews much more prominently. Additionally, with Google, content is king; adding user-generated content on your site or your Google plus page is a great way to add new, fresh, and unique content.
The quality and quantity of reviews on Google Plus Local is one of the most important ranking factors for local SEO. And, when a person scans the search results for a domestic product or service in Google, the business listings that include customer reviews present greater credibility and, naturally, receive more clicks. If your search result listing shows a 4.5-star rating with 18 reviews (and your competitor listings show less), that’s definite social proof that your product or service is trustworthy.
Another fact to be conscious of is that, in today’s day and age, your clients will review your products or services whether you want it or not. Even if reviews are not posted to your site, there are numerous websites such as Yelp, Trip Advisor, and social media sites where reviews will appear. To maximize the effect of your reviews, and to maintain as much control over them as you can, prompting your customers to leave reviews about your company on your Google+ Local page should be your priority.
How do we do it?
We start by being Innovative with our services and always dedicated to our Customers.
Printing, SMS, Email and just being kind and asking for a 5-star Review in Person Is how it can be done with the best results.
In-store we use table tents small but affective review advertising.
WE HAVE GREAT SUCCESS HAVING THESE ON TABLES OR SOMEWHERE THE CUSTOMER SEES THIS 100% OF THE TIME DURING THEIR VISIT TO THE BUSINESS.